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Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault.

By: McCarthy, E. JeromeContributor(s): Perreault, William DMaterial type: Text

TextPublication details: Manila : National Book Store, c1985Description: viii, 841 pages: illustrations; 29 cmISBN: 9710823787Subject(s): Marketing -- ManagementDDC classification: 658.820 M127 1985

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	JHCSC - Dumingag Campus Library	REF	658.820 M127 1985 (Browse shelf(Opens below))	1	Available		8313d

Reprint. Originally published. Homewood, Illinois : Richard D. Irwin, 1984.

15749rd 50.00

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