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Basic marketing : a managerial approach /

McCarthy, E. Jerome.

Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault. - Manila : National Book Store, c1985. - viii, 841 pages: illustrations; 29 cm.

Reprint. Originally published. Homewood, Illinois : Richard D. Irwin, 1984.

ISBN: 9710823787

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.820 M127 1985

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