Basic marketing : (Record no. 3665)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00942nam a2200277 4500 |
| 001 - CONTROL NUMBER | |
| control field | nlp00350275 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | eLib |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220419064044.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070822s1985 mlpa 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9710823787 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (elib)nlp00350275 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLP |
| Transcribing agency | JHCSC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.820 M127 1985 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome. |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing : |
| Remainder of title | a managerial approach / |
| Statement of responsibility, etc. | E. Jerome McCarthy, William D. Perreault. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Manila : |
| Name of publisher, distributor, etc. | National Book Store, |
| Date of publication, distribution, etc. | c1985. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 841 pages: |
| Other physical details | illustrations; |
| Dimensions | 29 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Reprint. Originally published. Homewood, Illinois : Richard D. Irwin, 1984. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only] | |
| Uniform title | <a href="NLP">NLP</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| JHCSC - Dumingag Campus Library | JHCSC - Dumingag Campus Library | 02/18/2022 | Library fund | 56.60 | 658.820 M127 1985 | 8313d | 02/18/2022 | 1 | 56.60 | 02/18/2022 | Book |