Advertising and promotion: an integrated marketing communications perspective / Belch, George E. & Belch, Michael A.

By: Belch, George E. (George Eugene)Contributor(s): Belch, George E. (George Eugene). Introduction to advertising and promotion | Belch, Michael AMaterial type: TextTextLanguage: English Publication details: Boston, Mass: Irwin McGraw-Hill, c1998Edition: 4th edDescription: x, 762 p.; illISBN: 0256218994Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 B427 1998
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book JHCSC - Main Campus Library
REF M 659.1 B427 1998 (Browse shelf(Opens below)) 1 Available 3011m

Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.

There are no comments on this title.

to post a comment.

Powered by Koha