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Fundamentals of marketing in the Philippine setting / Go, Josiah and Chiqui Escareal-Go.

By: Contributor(s): Material type: TextLanguage: English Publication details: [Quezon City Mansmith and Fielders] c2010.Edition: 2nd edDescription: 462 p. illustrations 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789719186090
Subject(s): DDC classification:
  • Fil 658.8 G573 2010
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book JHCSC - Main Campus Library REF M 658.8 G573 2010 (Browse shelf(Opens below)) 1 Available 11605m

"Understand the critical role of the marketing mix in the success and failure of a company's products and brands." -- t.p.

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