TY  - BOOK
AU  - David A. Aaker | V. Kumar | George S. Day | Robert P. Leone
TI  - Marketing Research: International Student Version
SN  - 9780470524619
U1  - 658.83 Aa41 2011 
PY  - 2011///
CY  - Asia
PB  - Wiley
KW  - Marketing Research
N1  - Includes bibliographical references and Index
ER  -