TY  - BOOK
AU  - Philip Kotler
AU  - Keller, Kevin Lane
AU  - Ang, Swee Hoon.
AU  - Leong, Siew Meng
TI  - Marketing management: an Asian perspective 
SN  - 0130109800
PY  - 1999///
CY  - Singapore
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
ER  -