Inside marketing:    a selection of readings from business week/ 
Futrell, Charles 
 - New York:  McGraw-Hill,  1987. 
 - viii, 190 p.:  illustration 
<br/><br/><label>ISBN: </label>0070609519 
<br/><br/><label>Dewey Class. No.: </label>M 658.8 F989 1987