FUNDAMENTAL Of MARKETING for HOSPITALITY and TOURISM 
Philip Kotler 
 - Fourth Edition 
 - Quezon City  C&E Publishing, Inc.  2006 
 - xxiv,932pp  ill. 
<br/><br/> Includes Bibliographical references and index 
<br/><br/><label>ISBN: </label>978-981-06-9992-5 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>647.9402  K0751 2006