TY  - BOOK
AU  - Perreault, William D. Jr. 
AU  - McCarthy,  E. Jerome
TI  - Applications in basic marketing: Clippings from the popular business press 
SN  - 0-07-561031-0
U1  - M 658.8 P41 2001 
PY  - 2001///
CY  - New York
PB  - McGraw-Hill Book Companies,Inc.
ER  -