TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Basic marketing: a managerial approach 
SN  - 9710823787
U1  - 658.820 M127 1985 
PY  - 1985///
CY  - Manila
PB  - National Book Store
KW  - Marketing
KW  - Management
N1  - Reprint. Originally published. Homewood, Illinois : Richard D. Irwin, 1984
ER  -