TY  - BOOK
AU  - Gow,Carmelita Miranda
AU  - Miranda,Gregorio S.
TI  - Marketing management
SN  - 9710847740
U1  - 658.8 M672 1990 
PY  - 1990///
CY  - Manila
PB  - National Book Store
KW  - Marketing
KW  - Management
N1  - ISBN : 971-08-4774-0; Bibliography : p. 258-261; Includes bibliographical references
ER  -