TY  - BOOK
AU  - Alimar,Ruby F.
TI  - Elements of marketing
SN  - 9710857614
U1  - 658.8 Al66 1994 
PY  - 1994///
CY  - Mandaluyong City
PB  - National Book Store
KW  - Marketing
KW  - Philippines
KW  - Management
N1  - Bibliography: p. 227-228
ER  -