Alimar, Ruby F. <br/><br/>
Elements of marketing / 
Ruby F. Alimar. 
 - Revised edition 
 - Mandaluyong City :  National Book Store,  c1994. 
 - xvi, 228 pages;  21 cm. 
<br/><br/>Bibliography: p. 227-228. 
<br/><br/><label>ISBN: </label>9710857614 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.--Philippines
<br/><br/><label>Dewey Class. No.: </label>658.8 Al66 1994