TY  - BOOK
AU  - Bovee,Courtland L.
AU  - Thill,John V.
TI  - Marketing
T2  - McGraw-Hill Series in Marketing
SN  - 0070067341
U1  - M 658.8 B68 1992 
PY  - 1992///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
ER  -