Bovee, Courtland L. <br/><br/>
Marketing / 
Bovee, Courtland L. 
 - International ed. 
 - New York :  McGraw-Hill,  c1992. 
 - x, 761 p.: 
 - McGraw-Hill Series in Marketing .
<br/><br/><label>ISBN: </label>0070067341 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>M 658.8 B68 1992