Philip Kotler <br/><br/>
Fundamentals of marketing for hospitality and tourism 
Philip Kotler 
 - 23-25 First Lok Yang Road Jurong Singapore 629733  Pearson Education South Asia Pte Ltd  2006 
 - xxii, 932 pages 
<br/><br/> Includes index 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>647.9402