A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.

By: Peter, J. PaulContributor(s): Donnelly, James HMaterial type: TextTextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c2000Edition: 8th editionDescription: xviii, 318 pages : illustrations ; 23 cmISBN: 0071169776Subject(s): Marketing -- ManagementDDC classification: 658.8
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book JHCSC - Dumingag Campus Library
Agriculture
658.8 P478 2000 (Browse shelf(Opens below)) 1 Available 12328d

Includes bibliographical references and index.

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