Advertising and promotion: an integrated marketing communications perspective / Belch, George E. & Belch, Michael A.
Material type:
TextLanguage: English Publication details: Boston, Mass: Irwin McGraw-Hill, c1998Edition: 4th edDescription: x, 762 p.; illISBN: 0256218994Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 B427 1998
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
|
JHCSC - Main Campus Library | REF | M 659.1 B427 1998 (Browse shelf(Opens below)) | 1 | Available | 3011m |
Browsing JHCSC - Main Campus Library shelves Close shelf browser (Hides shelf browser)
| M 658.8 S24 1994 Fundamentals of marketing / | M 658.812 C59 1991 Firing on all cylinders: the service quality system for high-powered corporate performance /Jim Clemmer with Bary Sheehy and Archieve International/Zenger-Miller Associates/ | M 658.83 C784 2006 Marketing research / | M 659.1 B427 1998 Advertising and promotion: an integrated marketing communications perspective / | M 660.2 Br67 2018 Chemistry for engineering students/ | M 660.2 Br67 2018 Chemistry for engineering students/ | M 660.2 Br67 2018 Chemistry for engineering students/ |
Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.
There are no comments on this title.