The agricultural marketing system / V. James Rhodes, Jan L. Dauve, Joseph L. Parcell.
Material type: TextPublication details: Scottsdale, Ariz. : Holcomb Hathaway, c2007Edition: Sixth editionDescription: xii, 372 pages : illustrations ; 26 cmISBN: 9781890871680 (pbk.)Subject(s): Farm produce -- United States -- Marketing | Agriculture -- Economic aspects -- United StatesDDC classification: 630.688 R476 2007 LOC classification: HD9005 | .R47 2007Online resources: Table of contents onlyItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book | JHCSC - Dumingag Campus Library | REF | 630.688 R476 2007 (Browse shelf(Opens below)) | 1 | Available | 20-0118d |
Includes bibliographical references and index.
Agricultural marketing: an introduction -- The competitive environment -- Functions, structure, and alternatives in the agricultural marketing system -- Price determination: matching quantities supplied and demanded -- The domestic market: a developed economy -- The international market -- Pricing and exchange systems and alternatives within the marketing procurement channel -- Providing the optimum varieties and qualities -- Place and time aspects of marketing -- Understanding and applying hedging using futures, options, and basis -- Participation and leadership in the marketing procurement channels -- Marketing by farmer groups: collective action -- Processor procurement systems -- Processor marketing -- Wholesalers, retailers and food service marketing.
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