Fundamentals of marketing in the Philippine setting / Go, Josiah and Chiqui Escareal-Go.

By: Go, JosiahContributor(s): Go,Chiqui EscarealMaterial type: TextTextLanguage: English Publication details: [Quezon City Mansmith and Fielders] c2010Edition: 2nd edDescription: 462 p. illustrations 22 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9789719186090Subject(s): *Marketing -- Philippines | Branding marketing -- PhilippinesDDC classification: Fil 658.8 G573 2010
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book JHCSC - Main Campus Library
REF M 658.8 G573 2010 (Browse shelf(Opens below)) 1 Available 11605m

"Understand the critical role of the marketing mix in the success and failure of a company's products and brands." -- t.p.

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