Marketing Research (Record no. 9918)

MARC details
000 -LEADER
fixed length control field 00600nam a22001937a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250226073846.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250226b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470524619
040 ## - CATALOGING SOURCE
Transcribing agency JHCSC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 Aa41 2011
245 ## - TITLE STATEMENT
Title Marketing Research
Remainder of title International Student Version
Statement of responsibility, etc. Aaker, David
250 ## - EDITION STATEMENT
Edition statement 10th Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Asia
Name of publisher, distributor, etc. Wiley
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 701 pages
500 ## - GENERAL NOTE
General note Includes bibliographical references and Index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Marketing Research
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 1010
Personal name David A. Aaker | V. Kumar | George S. Day | Robert P. Leone
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          JHCSC - Pagadian Annex Campus Library JHCSC - Pagadian Annex Campus Library 02/26/2025   658.83 Aa41 2011 6748 02/26/2025 02/26/2025 Book

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