Marketing Research (Record no. 9918)
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000 -LEADER | |
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fixed length control field | 00600nam a22001937a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20250226073846.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 250226b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780470524619 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | JHCSC |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.83 Aa41 2011 |
245 ## - TITLE STATEMENT | |
Title | Marketing Research |
Remainder of title | International Student Version |
Statement of responsibility, etc. | Aaker, David |
250 ## - EDITION STATEMENT | |
Edition statement | 10th Edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Asia |
Name of publisher, distributor, etc. | Wiley |
Date of publication, distribution, etc. | 2011 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvii, 701 pages |
500 ## - GENERAL NOTE | |
General note | Includes bibliographical references and Index |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Source of heading or term | Marketing Research |
700 ## - ADDED ENTRY--PERSONAL NAME | |
9 (RLIN) | 1010 |
Personal name | David A. Aaker | V. Kumar | George S. Day | Robert P. Leone |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
JHCSC - Pagadian Annex Campus Library | JHCSC - Pagadian Annex Campus Library | 02/26/2025 | 658.83 Aa41 2011 | 6748 | 02/26/2025 | 02/26/2025 | Book |