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Fundamentals of marketing for hospitality and tourism

Philip Kotler

Fundamentals of marketing for hospitality and tourism Philip Kotler - 23-25 First Lok Yang Road Jurong Singapore 629733 Pearson Education South Asia Pte Ltd 2006 - xxii, 932 pages

Includes index

Subjects--Topical Terms:

Dewey Class. No.: 647.9402

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